ads.txt · app-ads.txt

Ads.txt management without the deploys.

Edit, validate and publish ads.txt and app-ads.txt for every site and app you run. Give clients and partners access to update their own files, and see every change that reaches the web.

Free plan for one website, with hosting, validation and monitoring.

Publishers

Keep ads.txt in sync across all your domains and apps without routing every change through engineering.

Ad networks & SSPs

Check that each publisher lists your lines correctly, and catch missing or broken entries before they cost revenue.

Agencies

Manage files for every client from one account, under your own brand, with access you control.

Features

From one site to a few hundred, managed the same way.

01

No code changes

Update the file from the dashboard. No tickets, no pull requests, no waiting for the next release.

02

One place for every file

Every site’s ads.txt and every app’s app-ads.txt, side by side.

03

Validation before publish

Malformed records are flagged line by line, so a typo never reaches buyers’ crawlers.

04

Version history

Every change is kept in a change log, and you can roll back to an earlier version at any time.

05

Sub-accounts and permissions

Invite clients, agencies or your ad ops team and share access to just the files they need.

06

White label

Run the manager on your own domain, like adstxt.yourcompany.com, for the publishers you work with.

Monitoring

Know when a line goes missing.

A dropped seller line is revenue lost quietly. adstxt.dev watches the files you care about and records every change.

Demand partner checks
Confirm each client’s ads.txt carries the correct lines for your demand partners.
Any website, managed or not
Track changes and errors on any ads.txt file, even ones not hosted with adstxt.dev.
All features

FAQ

Ads.txt, briefly.

More in the docs and on the blog.

What is ads.txt?

Ads.txt (Authorized Digital Sellers) is a plain text file, introduced by IAB Tech Lab, that a publisher hosts at the root of their domain to list every company allowed to sell their ad inventory. Buyers check it to avoid domain spoofing and unauthorized resellers.

What is app-ads.txt?

App-ads.txt is the same standard for mobile and CTV apps. The developer hosts the file on the website listed in the app store, so buyers can confirm who is authorized to sell the app’s inventory.

How do ads.txt and app-ads.txt work?

Each line names an ad system, your account ID with that system, and whether the relationship is DIRECT or RESELLER. Before bidding, buyers crawl the file and only trust impressions that come from a listed seller.

Why manage ads.txt with adstxt.dev?

Editing ads.txt across many sites or clients usually means tickets, deploys and back-and-forth emails. With adstxt.dev the file is edited, validated and published from one dashboard, and you can give clients or partners access to update their own files.

Put your first domain on adstxt.dev.

The free plan covers one website with hosting, validation, version history and monitoring.